ABOUT RRED, INC.

Fondly recognized as Chief Executive Advisors that provide unbiased, strategic coaching and consulting on your terms.

RRED, Inc. provides hands-on strategic consulting and support for Entrepreneurs and C-Level professionals of transportation/ logistics, service and manufacturing companies.

Your Chief Executive Advisor™ (CEA) is on your team as an unbiased peer and serves as an effective weapon in assisting you to make better decisions and gain a competitive edge with “next practice” thinking – well above best practices of others.

This trusted ally will be with you as long as needed to provide continuity of people and processes over time. You will benefit from consistent, ongoing advice and support that result in a roadmap to improve your current operations that leads to continued growth and greater profitability success.

Through Counsel and Coaching, Strategic Plan Development and Staff Training, your CEA will bring out the best in you, your staff and your business potential. With your CEA by your side, you will have new insights to step outside of your comfort zone and:

Address your true concerns and identify unseen issues
View your business with a fresh perspective while challenging old perceptions
Generate objective recommendations
Anticipate and plan for future needs
Facilitate real solutions
Jettison old legacy people, outdated thinking and procedures

New, tactical solutions to age-old issues in areas such as leadership, pricing models and customer relations are minimally effective when they are developed by those ingrained in ‘the way we’ve done it in the past’. The RRED, Inc. team offers an outside perspective with an in-depth understanding where ROI is always at the forefront.

Since 1970, we have helped over a thousand small and middle market companies solve the same problems you face. This laboratory of experience gives us a unique, current point of view that enables us to assess issues with a quick understanding of what is at stake and offer solutions quickly, efficiently and economically.

Average Y/Y Growth for Our Clients

Learn more about our SME's areas of focus

In current turbulent times, are you under more pressure than ever before to perform better than others? Unique times require unique solutions — we help you create those solutions!

Ballplayers need trainers, writers need editors, and singers need voice coaches. CEOs and Entrepreneurs need a trusted business advisor…a Chief Executive Advisor™!

Norris L. Beren

Norris Beren

Risk Reward Consulting (RRED, Inc.) CEA™ and Founder

With grounded, out-of-the-box thinking combined with consistent integrity, Norris Beren of RRED, Inc. asks the right questions to help you get to the top of your game and help position your business exactly where you want it to be, on your terms.

Norris shares with his clients a rare quality sought after by so many – he knows how to cut through the clutter and get to the heart of the issue when it matters most. So often we are caught up in all of the activities of the business and it’s common to miss warning signs of trouble, important areas of focus, and what goals are most important.

You will benefit from a clear, unbiased perspective that other peers may not be able to provide; he has no skin in the game – except for a drive to help you succeed.

Unlike a typical consultant, RRED does not charge in and attempt to dismantle what you have worked so hard to build based on general assumptions and directives. Through coaching, training and collaborative strategy, the end result is a more efficient, cohesive organization that has improved the bottom line – because of a new level of empowerment you have achieved.

A recognized authority, consultant, speaker, trainer and author on risk reduction, business growth, strategic and management issues, Norris is known for helping business executives avoid staying up at night worrying about their business and personal issues.

His primary focus is helping business owners and CEOs who are “stuck” in their business because of inability to grow or inability to spend more time working on the business rather than in the business.

Beren has appeared on a variety of news and talk outlets including Fox News Channel, MSNBC, CNN, ABC Radio News, NBC News, Code Red Radio and other shows around the nation providing expert commentary. He has been quoted in the New York Times, Chicago Sun-Times, Fortune Small Business and countless newspapers across the country.

The author of five books on business-related topics, Beren also produces his own online radio program, interviewing thought leaders on select topics.

CONTACT NORRIS DIRECT

email norris@rredinc.com

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“Norris has worked with us quarterbacking a total reorganization of our 25-year-old business. We were on the brink of going out of business and his insights, execution and support have made us stronger than ever over the past seven years.”
– D.M. Addison, IL

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“Norris is brilliant. He knows trucking and how to make money. Every week when we meet I get great ideas that have raised our customer service significantly and our profits by 14%. Everyone has a ‘guy’- Norris is my company’s guy. He has made a huge difference in the effectiveness of my management team.”
– T.O. Dubuque, IA

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“There is no sugar coating about how Norris works; his direct approach to assess the issues and creative ways to drive to a strategic plan is amazing. If you are uncomfortable with Norris pushing to go outside of your comfort zone, you will not gain much value working with him.”
– A.P. Elk Grove Village

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